3 Review(s)

1.Marketing—Meaning (Micro and Macro Meaning), Characteristics, Nature, Scope, Evolution and Development, Functions, Importance and Selling Vs. Marketing, 2 .Marketing Concept—Meaning, Traditional and Modern, Evolution, Forms, Social Responsibility and Importance, 3 .The Concept of Marketing Mix, 4. Marketing Environment—Meaning, Macro and Micro Components and their Impact on Marketing Decisions, 5. Market Segmentation and Positioning—Meaning and Definitions, Objectives, Causes, Bases, Alternate Market Strategies toward Market Segmentation, Requirements for an Effective Market Segmentation, Importance, 6. Consumer Behaviour of Buyer Behaviour— Characteristics, Factors affecting Consumer Behaviour, Principles, Importance, Consumer Behaviour Models, Buying Behaviour of Indian Consumers, 7. Product—Meaning, Concept, Definitions, Importance, Classification, Product related Policy Decisions, Product Mix, Product Line Policies and Strategies, Product Simplification and Diversification, 8. Product Planning—Meaning and Definition, Characteristics, Importance, Scope, Role of Marketing Manager, Planned Obsolescence and Product Change Decision, 9. New Product Development—New Product Development Process, Importance, Principles, Failure of New Products, Problems of New Product Development, Suggestions to Prevent Failure of New Product, 10. Product Identification—Brand, Trademark, Packaging and Labeling Decision—Meaning of Product Identification, Brand—Characteristics, Types, Importance, Reasons for not using Brand, Brand Policies and Strategies, Social Desirability of Brand, Trademark—Difference between Brand and Trademark,Packaging—Characteristics, Classification, Characteristics of a Good Package, Objectives of Packaging, Advantages of Packaging, Packaging Decisions, Packaging with reference to India, Labeling, Product Design, Product Quality, Warranty, 11. Product Life-Cycle—Concept, Stages, Strategic Implications, Extension, Affecting Factors, Position of Profits, Utility and Importance, 12. Pricing Decisions—Meaning, Components, Nature, Factors affecting Price Decisions or Determination, Pricing Decisions, Process, Non-Price Competition, Objectives, Pricing Strategies, Pricing Policies, Price Changes, Price Determination of a New Product, Price Determination Steps (Procedure), Pricing Methods, Importance or Advantages, Discounts and Rebates, 13. Channels of Distribution—Meaning, Types, Functions, Factors affecting Choice of Channels, Process of Distribution, Role or Services of Middlemen, Should the Middlemen be abolished ?, 14. Wholesaler or Wholesale Distribution of Manage-ment—Meaning, Characteristics, Types, Functions, Services, Disadvantages of Wholesaler, Should Wholesale be removed ?, 15. Retail Distribution Management—Meaning, Characteristics, Functions, Services, Retailing by Manufacturer, Classification of Retailers—(i) Peddlers, (ii) Retail Shops, (iii) Large Scale Retailers, (iv) Miscellaneous, 16. Physical Distribution Management—Meaning, Objectives, Scope of Physical Distribution System, Factors affecting Physical Distribution System, Decision Areas in Management of Physical Distribution, Importance of Physical Distribution System, Responsibility of Physical Distribution, 17. Transportation—Functions of Transportation, Classification of Means of Transport—Land Transport, Water Transport, Air Transport, Choice of Mode of Transportation, Economic Significance of Transport, 18. Warehousing—Characteristics, Objectives, Difference between Storage and Warehouse, Importance of Warehousing, Functions, Types of Warehouses—Public and Private Warehouses, Designing the Warehousing System, Advantages of Warehousing, Warehouses in India, 19. Inventory Control and Order Processing—Meaning and Definitions of Inventory Control, Nature, Need for Inventory, Classification of Inventory, Need for Inventory Control, Objects, Functions of Inventory Control Department, Advantage of Inventory Control, A. B. C. Analysis, Determination