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Whether you want to promote your business, your career, or both, there's no better way than to get published. And the world's full of book, magazine and journal publishers who can share your wisdom with the world. But where do you start? What do publishers want? How can you make a profit at it? Publishing Intellectual Capital: Getting Your Business Into Print is the first complete businessperson's guide to getting the word out. You'll learn when it makes sense to publish your ideas -- and how to establish the expert credentials publishers are looking for. Compare several leading types of business publications -- articles, white papers, monographs, books, electronic publications, and more -- to decide which most effectively serve your needs. Learn the publishing industry's key "rules of the road" -- how to select topics, organize your material, find a publisher, and sign a contract that protects your interests. Discover proven techniques for maximizing sales and leveraging your publications to support your corporate and personal goals. There's also a full chapter on succeeding with in-house "corporate publishing."This concise book is based on the author's 20 years of experience in publishing -- and teaching others how to get published. It's sorely needed -- and immensely useful.