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Maximize opportunities and minimize risk with this practical guide for analyzing real estate markets. Whether you are a developer considering the suitability of a location, a lender evaluating financial feasibility, a planner gauging the best land uses for a community, or a public official reviewing proposals and incentives, this book explains how to assess development potential. Packed with illustrations and examples, you will learn how to define market areas, inspect proposed development sites, evaluate competitive properties, analyze supply and demand; find and interpret economic and demographic data; and understand the unique characteristics and trends affecting residential, retail, office, hotel, industrial, and mixed-use property types.