3 Review(s)

This comprehensive book is primarily designed for post graduate management students but would be useful to the graduates, retail executives, researchers, academicians and practicing managers too. The book presents the subject of retailing from both academic and practical point of view by discussing retail in detail. Through this text, the reader will learn what retailing is all about, what various retail formats are and how to become a successful retailer in the fast changing global market situations. The book explores the core concepts of retail management, which are explained through numerous examples and case studies. It provides an in-depth coverage of the various components of retail management that includes planning merchandise assortment, branding strategy, retail loss prevention, supply chain management, distribution management, human resource management, building customer relationships and competitive advantage. Salient features A series of learning objectives stated at the beginning of each chapter reveal what the reader should achieve after studying the substance contained in the chapter. A series of cases are presented throughout the book which requires the reader to recall important concepts and understand their practical relevance while suggesting solutions for the problems laid down. These case studies can also serve as a basis for effective group or individual presentations. Answers to 'check your progress', and Exercises and Questions are included at the end of each chapter so that the readers can test their knowledge of essential concepts and applications. These questions not only aid in preparing for class presentations but review for exams also. Lucid and simple language to understand much talked and less understood subject of retailing. A chapter summary is provided at the end of each chapter that establishes a mechanism for the efficient review of important topics.