3 Review(s)

The book "Rural Marketing" makes an effort to comprehend the requirements, tastes, and habits of rural customers. Because of the distinctive socioeconomic, cultural, and geographic features of rural markets, this field requires tailored marketing methods that diverge greatly from urban marketing. Introductions to rural sales and marketing management and the use of IT in rural marketing are included in the first section of the book. Detailed information is also provided on the role of rural women in the globalization period and how to finance small-scale rural manufacturing businesses. This is a summary of how globalization has affected India's economic development. There are presentations of discussions on issues like small company marketing goals and tactics, rural development, and participatory monitoring. Indian internet marketers have modified their tactics to fit the country's contemporary environment. Employs messages that are appropriate for the local languages and culture. If having access to the Internet is crucial, then so are digital and mobile platforms as well as more conventional media like radio and local programming. The goal of the book is to investigate rural consumers' lifestyle, purchasing habits, and decision-making processes, as well as their demographic and psychographic characteristics. Creating goods with rural markets' requirements and conditions in mind, taking into account aspects like cost, utility, and durability. The book offers case studies, in-depth analyses of Indian markets, and a thorough examination of the tactics needed for successful marketing in rural India. In summary, "Rural Marketing" provides readers with the information and resources they need to connect and engage with rural markets, encouraging prospects for development and progress.