3 Review(s)

1. Rural Marketing : Concept and Nature, 2. Rural Marketing Environment, 3. Globalisation and Rural Marketing, 4. Rural Consumer, 5. Segmentation of Rural Market, 6. Product Planning for Rural Marketing, 7. Pricing Decisions, 8. Branding and Packaging Decisions, 9. Promotion in Rural Marketing, 10. Distribution Channels in Rural Market, 11. Physical Distribution of Goods in Rural Market : Logistics, 12. Marketing of Agricultural Product, 13. Co-operative Marketing in India, 14. Marketing of Agricultural Inputs.