Scale Smart - How to Get Your First 1,000 Customers In India(English, Hardcover, Anirudh Narayan)
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Scale Smart is an actionable guide to start and scale a startup, in India in the digital age. With lots of examples, live case studies and marketing breakdowns, it gives a startup, the road map to grow their business. It first identifies your marketing channels and then goes deeper into how to scale each of those channels. The book was created after interviewing over thirty successful founders (Ex: Bharat Matrimony, Practo, Byju, Slideshare, Redbus & 25 others) in the Indian startup ecosystem.