3 Review(s)

An invaluable resource written by experts, this encyclopedia gives an in-depth look at the benefits and challenges of retail businesses. It is packed with examples and case studies which help every retailer to plan and develop a successful retail business. Volume 1: Retail Management, Peter Fleming Volume 2: Retail Buying Techniques, Fiona Elliott & Janet Rider Volume 3: Retail Selling, Peter Fleming Volume 4: Franchising, Iain Maitland Volume 5: Big Ideas for Small Retailers, John Castell Volume 6: International Retailing Plans and Strategies in Asia, Editors - John Dawson & Jung-hee Lee Volume 7: The Retailer and The Community, Peter Fleming with Karen McColl Volume 8: Law For Retailers, Bill Thomas