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About The Book: The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the firstever countrywide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 199495; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role. About The Author: N. Bhaskara Rao, is a well known pioneer in communication research and futuristic studies. G.S. Raghavan, is seasoned journalist who has work both in the private sector and in official media. CONTENTS: AS DEVELOPMENT, SO COMMUNICATION • PRESS AS TWOFACED JANUS • FILMS THEN AND NOW • RADIO : NEGLECTED MEDIUM • TV : SIREN AMONG THE MEDIA • SURVEY FINDINGS : QUANTITATIVE ASSESSMENT • FOCUS GROUP DISCUSSIONS • COLLLOQUIA ONMEDIA MAIADIES AND REMEDIES • RETOSRATION OF VALUES • RESTRUCTURING ELECTRONIC MEDIA • CITIZEN AWARENESS AND INITIATIVE • APPENDICES • INDEX The Title 'Social Effects of Mass Media in India written/authored/edited by N. Bhaskara Rao G. N. S. Raghavan', published in the year 2024. The ISBN 9789362805935 is assigned to the Paperback version of this title. This book has total of pp. 315 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Mass Communication / Journalism. Size of the book is 2.34 x 10.59 cms Vol: