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Social issues are considered important in competitive exams like UPSC and TNPSC because they help assess the candidate's understanding of the social and economic problems faced by the country and the various measures taken by the government to address these issues. In these exams, questions on social issues can test a candidate's knowledge of various social welfare schemes, policies, and programs implemented by the government, and their impact on the target population. Understanding social issues is also important for candidates who are interested in public service and want to contribute to the development and progress of society. Therefore, preparing for social issues is considered crucial for competitive exams like UPSC and TNPSC as it can help candidates score well in the general studies paper, demonstrate their understanding of the Indian society and polity, and improve their chances of getting selected for public service.