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The buying behaviour of any consumer solely depends upon the promotional mix of marketing. The promotional mix informs the general public about the arrival of the products or services that are available in the market even though the manufactures are scattered across the globe. On average, people spend 2.5 hours everyday on social media. The consumers are easily prone to social media advertisement in order to make purchasing decision. The earlier research proves that Indian users are new to the social media sites compared to net savvy of the other countries. Misleading advertisements like PlayerUnkown’s Battlegrounds (PUBG), online rummy games and chatting applications misguide the youngsters thereby causing threat to their lives and money. To address this research problem, the authors has chosen this topic as Social Media Advertisements: An Influence on Buying Behaviour of College Students in Kanyakumari District. This district stood first in literacy rate in TamilNadu as per statistic report 2011. This book is also beneficial to the government to measure the implementation of digitalization of the country. Finally, this study gives confident to the youngsters to perceive the advertisements with positive outlook and to overcome the problems like losing their life and money with misleading advertisements