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Chapters in the book cater to larger dimensions of sustainability and the role of social media in its enablement. These broad areas include use of social media towards developing sustainable marketing and HR practices, managing and leveraging workplace engagement, new methodologies to filter the social media generated data, holistic engagement with stakeholders for organizational sustainability, social technologies for upliftment of bottom of pyramid. This book is divided into ten sections for better understanding. The first three sections deal with usage of social media from marketing perspective and broadly cover areas of advertising, consumer behaviour, innovative trends in marketing, customer relationship management, competitive advantage, etc. for identifying futuristic marketing practices. Section four dwells on social networking technologies and related innovations, risks and challenges and section five explores the new age channels of digital communication. Sections Six and Seven explore human resources and organizational behaviour aspects of new age technologies with a focus on employee engagement, development, knowledge sharing, strategic HRM, and human resource information systems. Section eight has papers on financial dimensions of social media. Section nine and ten discuss about the sustainable strategies that can emanate from use of newer technologies for organizations, education, healthcare, NGOs etc and also the strategies to constrain the grey areas of social media.