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In framing and writing âStrategic Management: Concepts and Casesâmy goal to inform and familiarise students with what strategic management means to todayâs complex global world. Often people are unaware of how the strategy-making process affects them. The book has been structured and written to address these issues. This book provides a focused and integrated case based approach that gives students a solid understanding of the nature, functions and applicability of strategic management. It is initially designed as a text book on strategic management for students of MBA (General/Marketing/Finance/Any other areas) /PGDM (Marketing /Finance /any other areas)/ of all Indian Central and State Universities. Besides that it is also useful for the students of CA (IPC Group-II) as well as for students preparing for CBSC NET for Junior Research Fellowship and eligibility for Assistant Professor.