3 Review(s)

It is my privilege to introduce the second edition of the book among the academic community. The objective is to revise the book is to explain all the possible questions of Strategic Management in a clear, comprehensive, but concise way. It is initially designed as a text book for M. Com and MBA (General/Marketing/Finance/Any other areas) /PGDM (Marketing /Finance /any other areas) students of all Indian Central and State Universities. It particularly covers the syllabi of Biju Patnaik University of Technology (BPUT), Anna University, University of Madras, Panjab University, Ranchi University, Bundelkhand University, University of Calcutta, University of Burdwan, University of Kalyani, North Bengal University, Kazi Nazrul University as well as Sidho-Kanho-Birsha University to name a few. It is also useful for the students preparing for CBSC NET for Junior Research Fellowship and eligibility for Assistant Professor conducted by National Testing Agency (NTA). DISTINGUISHING FEATURES: ?Covering the syllabus of all major Indian Universities ?Includes numerous line diagrams and photographs that enhance presentation and understanding of the concepts ?Lucid language ?Exhibits are given for providing additional information ?Examination oriented ?Simple case-based learning ?Incorporation of new topics like Industry Life Cycle, SPACE Matrix and Competitive positioning in different industry environments. ?Simple case-based learning ?Useful for students preparing for CBSC NET for Junior Research Fellowship and eligibility for Assistant Professor.