3 Review(s)

This book will answer all your questions about the basics of the growth of modern retail and consumerism in India. Summary of the Book Damodar Mall’s book is a revelatory debut book that answers many concerns that we have when it comes consumerism. It is a go-to book for all consumer business enthusiasts. Those who wish to understand the reason behind our behaviours as consumers can read this book and understand the psychology behind it. The book consists of insights that give us an analysis of the sector so far. These explanations could help in shaping successful consumer products and retail businesses in the large consumer economy that India is soon going to be. It consists of an interesting and carefully studied consumer behavior. About Damodar Mall Damodar Mall is an Indian retail sector professional. He is the Chief Executive Officer of Reliance Retail’s Value Formats. He has also been the customer strategy officer of Reliance Retail Limited. Damodar is a business graduate from IIM, Bangalore and an engineer from IIT, Bombay. He has won a gold medal in marketing at IIM, Bangalore.