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India is the largest producer, exporter and consumer of Kashmiri Mirch. Its mild taste, attractive colour and many health benefits makes it an important ingredient for Indian kitchen. It is used to give flavor and color to curries, vegetables, sauces, soups and stews. It is also popular in marinades alongside chopped onions and tomatoes. The chilli imparts a rich red color when added to gravy making the dish eye-feasting.