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Finance for non-financial managers - succeed with just four numbers. Finance doesn't have to be complicated. This book shows you how to make better, faster, financially sound business decisions using just four numbers. Effective financial management is at the heart of every successful business but it can seem impenetrable to the non-financial manager; littered with spreadsheets, inexplicable charts and intricate formulae, all washed down with swathes of unintelligible jargon. In reality, successful financial management is all about the management of just these four figures. Knowing what these four figures are, how they relate to each other and most importantly, how they can be managed, is the key to financial success. This is what David Meckin calls 'the 4 figure trick'. Almost every major business failure can be pinned down to the ineffective management of at least one of these critical figures. Focusing on just four figures not only makes the world of financial management more accessible to the non-financial manager, it also greatly simplifies the decision-making process. Full of step-by-step guides, examples and illustrations, The 4 Figure Trick reveals a variety of practical managerial strategies that can significantly enhance the financial performance of any business.