3 Review(s)

The Accidental Scholar, by Jagdish N. Sheth with John Yow, published by Sage Publications, is the autobiography of Professor Jagdish N. Sheth. He is a scholar and one of the most renowned authorities on marketing and consumer behaviour in the world. He talks about several intriguing and life-changing opportunities and encounters in his life, all of which led him to where he is today. Like many people who immigrate to the United States and prosper, Professor Sheth knew that becoming a scholar was only a part of his dream come true. The other aspiration was to help others realize their dreams as well. Professor Sheth also remembers how the decisions he made, people he met, and opportunities he was given were all pieces of the puzzle that fit in together at the right time. About Jagdish N. Sheth Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He has previously worked at the University of Southern California, University of Illinois, Columbia University and Massachusetts Institute of Technology. He is famous for his scholarly contributions in the study of consumer behaviour, competitive strategy, relationship marketing, and geopolitical analysis.