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"The Art and Science of Personal Magnetism" is a book written by William Walker Atkinson, a New Thought writer who is known for his work on the power of the mind. In this book, Atkinson explores the concept of personal magnetism and provides practical techniques for developing this quality.Atkinson defines personal magnetism as the ability to attract and influence others through one's personality and presence. He argues that personal magnetism is a powerful tool for achieving success in all areas of life, including business, relationships, and personal development.Throughout the book, Atkinson provides a comprehensive guide to developing personal magnetism. He discusses the importance of self-confidence, positive thinking, and the cultivation of a strong personality. He also provides practical techniques for improving one's posture, voice, and body language in order to project an aura of magnetism and influence.Atkinson also explores the role of mental and emotional states in developing personal magnetism. He discusses the importance of cultivating a positive mental attitude, developing emotional intelligence, and mastering the art of conversation.