The Behavioral Economics of Brand Choice(English, Hardcover, Foxall G.) | Zipri.in
The Behavioral Economics of Brand Choice(English, Hardcover, Foxall G.)

The Behavioral Economics of Brand Choice(English, Hardcover, Foxall G.)

Quick Overview

Rs.9158 on FlipkartBuy
Product Price Comparison
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.