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Teaches stylists how to build and market a salon business and successfully service the bride and her party. With salon bridal services becoming one of the fastest growing service areas in the beauty industry, a prime opportunity exists for salon owners and stylist to enhance their revenue. Statistics show that in the next two decades, the number of brides-to-be will rise substantially and the demand for bridal services will dramatically increase. This book not only provides step-by-step techniques to create 26 bridal hairstyles for hair of every length, but also provides a wealth of information stylists can use to take advantage of this growing business opportunity. Just some of what you will learn includes: -How to keep the client who is already coming to your salon -The "total bridal look" - what it is, why it's important and how to offer these services -Step-by-step techniques to create 26 hairstyles for hair of every length -How to network and become involved in the bridal industry