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Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion. Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Pro-gramme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. Contents: How to use the workbook; Why prepare a business plan; What financiers look out for; History and position to date; Market Research; Competitive business strategy; Operations; Forecasting results; Business controls; Writing up and presenting your business plan; Market research information sources; Sources of finance for new and small businesses etc