3 Review(s)

The Curious Digital Marketer 2.0 by Afaqs! Campus with its wealth of information on the importance and use of digital marketing in the current digital era will help all managers, marketers, media planners, and buyers to make a smooth transition from bricks to clicks, and remain above the competition while doing so. Summary Of The Book The current age belongs to the digital medium, be it the internet or the mobile phone, whose use by consumers is growing at a very rapid pace every day. In light of this, digital marketing has become a tool of high importance for marketers who would like to keep up with the present times. Given this situation, The Curious Digital Marketer 2.0 by Afaqs! Campus can be used as a reference guide for offline business persons to stay a cut above competition. This handbook, which is the second book in the series, essentially helps marketers learn the nitty-gritties of online marketing. However, instead of being an extension or an updation of its predecessor The Curious Digital Marketer, this book is a stand-alone product that can teach the interested everything about digital marketing on its own. Spanning as many as 101 fresh questions that professionals in the field might commonly ask, while planning and executing digital media campaigns, the book has been divided into five sections, namely Search Engine Marketing, Mobile Advertising, Display Advertising, Web Analytics, and Facebook Marketing. Together, these sections promise to give digital media marketers a competitive edge when it comes to implementing effective ad campaigns online. Instead of presenting information in a prosaic fashion, the authors of the book have adopted a conversational style to teach students of Digital Marketing, budding entrepreneurs, and marketing professionals the nuances of digital marketing. This book discusses this highly relevant topic in a question and answer format, and there are well-illustrated infographics laid into the book to further enhance the reader’s understanding. In addition, the book also contains some interactive QR codes and videos of the Interactive Advertising Bureau (UK), that make it a more informative and interesting read. The book also explains jargons like long tail keywords, dwell time, graph search, and true view ads, and also has case studies on companies like GlaxoSmithKline, and Mahindra. Written by 12 active practitioners of digital marketing, The Curious Digital Marketer 2.0 published in 2013 is a book for all marketers, brand managers, media buyers, planners, and anyone else who is curious to know everything about digital marketing as a tool for staying above their business competition.