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A certainty in life is that things will change. Everything is changing, sometimes very slowly, sometimes quicker than people might like, sometimes bringing new enjoyable experiences and at other times those people might prefer to avoid. This is true for organizations more than ever before. While change may be certain, people's natural aversion to it creates conflicting pressures. Failure to recognise and address these conflicts is the main reason why change initiatives do not produce the gains, growth and security anticipated. This text is designed to help the reader understand what drives change in an organization, how to identify the "influencers" of change and get them on side, how to deal with negative reactions and how to create and implement an effective business plan for change.