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Discovering the Brand New Leader in You Leadership is a commitment to doing something greater than yourself; it's a commitment to service and improving the lives of those around you. This book holds the key to you creating a strong personal brand and becoming an extraordinary leader After reading this book you will learn the following: Personal Branding . What is Personal Branding . 10 Ways to Build Your Personal Brand . Benefits of Creating a Strong Personal Brand . Creating Your Personal Brand Statement Leadership Development . 5 Core Principles of Leadership . 6 Traits of an Extraordinary Leader . 5 Ways to Help Others Become Great Leaders