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The Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market research. In the last 50 years, consumer behavior has experienced spectacular growth especially with the influence of behavioral sciences. The next 50 years will be even more exciting. Stay tuned. The key drivers are the rise of emerging markets such as China and India as the largest consumer markets in the world for branded products and services||About the Author: Bryan Michael Stoller is an international award-winning filmmaker who has produced, written and directed over eighty productions that include, short comedy films, half hour television, music videos, commercials and feature films. Bryan attended The American Film Institute, and his films have screened at MIFED in Italy, The Cannes Film Festival in France, and The American Film Market in Santa Monica, California. In various productions, Bryan has directed: George Carlin, Howie Mandel, Gilbert Gottfried.