3 Review(s)

The IBO Field Guide is a no-nonsense guide to building a business or making a mark in the Multi Level Marketing (MLM) scene. The book provides its readers with questions that they might encounter while setting up a business and gives straightforward solutions to the same. It will help the readers achieve their dreams and pursue the goals that they have set for themselves. All these tips are given by MLM gurus from Amway, who have been in tricky positions and conquered them. Some of the concepts covered in the book are qualifying, prospecting, confirming, and inviting new entrants into the Amway model, while gaining momentum and successfully building belief in the system. The book also teaches readers about the benefits of promotion and how to maintain profitability. The IBO Field Guide devotes a lot of pages into the art of managing people, solving their problems, keeping an open ear for their questions, and handling objections from their end, while weeding out excuses that people are prone to give. The book features an appendix that has answers to the many questions that readers might face during the process. Brad DeHaven is a dynamic leader and a successful entrepreneur. DeHaven set up an immensely successful computer consulting business after graduating as an engineer from San Diego State University (SDSU). He also owns an i-commerce business, which he set up with his wife. He has inspired scores of people across the world with his take on leadership and how to succeed in business. He also delivers speeches about entrepreneurship, home-business tips, and life skills. He resides with his three children and his wife, Kim. The family stays in San Diego. Some of the books that DeHaven has written are Confident and Conversations and The Currency of the Future (With CD).