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When the goal is supporting excellent teaching, there is no one-size-fits-all approach. This popular practitioner resource and text helps readers navigate the many choices involved in developing and fine-tuning a coaching program that offers the best fit for a particular school. The authors draw on current research as well as their extensive experience in K-8 settings. They provide clear guidance (with helpful reproducibles) on: *Major coaching models and how to choose among them. *Applying principles of adult learning and motivation. *The role of reading assessment in coaching. *Balancing classroom-level, grade-level, and whole-school tasks. *Special considerations in middle school coaching. See also The Literacy Coach's Handbook, Second Edition, which offers a complete primer on the role of the literacy coach and what coaches need to know to get started.