3 Review(s)

Dart and Salmon’s The New Rules of Retail: Competing in the World’s Toughest Marketplace is a book on the latest developments in the world of selling. Summary of the Book In this book, two leading writers in the world of retail discuss why some sellers seem to win all the time while others fail. They show the ins and outs of the world of retail, discussing several case studies. They show three rules for success in the retail business, showing readers how to create and sustain a neurological link with customers, how to build preemptive distribution strategies and how to control the value chain. Everyone who aims to carve out a niche for themselves in the retail business will benefit greatly from reading this book. About the Authors Michael Dart leads the retail and consumer products consultancy firm, Kurt Salmon’s private equity and strategy practice. He has worked with several retailers, private equity firms and consumer product companies. Robin Lewis is the founder of Vantage Marketplace, the Goldman Sachs retail consulting subsidiary. He is also the CEO, managing editor and founder of The Robin Report, and was the Vice President and Executive Editor of Women’s Wear Daily. He has worked with companies such as Kohl’s, Bloomingdale’s, JCPenney, Macy’s, Liz Claiborne, Estée Lauder, Ralph Lauren and Sara Lee.