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The book explores the emergence and dominance of right-wing ideology in Indian politics, analyzing its psychological underpinnings and societal implications. It delves into the Sangh Parivar psyche, drawing from psychology, sociology, history, and political science to unravel the motivations and beliefs of Indian right-wingers. Themes such as identity, nationalism, religion, and authority are examined to understand the psychological mechanisms behind right-wing movements and their impact on Indian society and democracy.In contemporary India, politics has undergone a significant transformation with the rise of social media and the dominance of right-wing authoritarianism since the Bharatiya Janata Party's ascent to power in 2014. Prime Minister Narendra Modi is depicted as a central figure, with supporters viewing him as a religious figure and detractors labeling him as a fascist. Modi's strategy revolves around being omnipresent, with his influence extending to various aspects of public life. The BJP's reach now encompasses media channels, films, sports stadiums, and other cultural spheres, reinforcing Modi's cult of personality.The book aims to unravel the complexities of right-wing psychology and understand the sociological and psychological factors contributing to the BJP's prolonged political dominance.