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The definitive guide to developing and implementing a strategic plan Strategy is about thinking clearly and acting deliberately so that you make the most of your opportunities. Strategic processes should be straightforward and practical, and organized in a way that energizes you and your colleagues. The Strategic Planning Workbook shows you how to put together an exceptional strategy so that your business can realize its full potential. Packed with practical tools, templates and worksheets, it guides you through proven techniques and straightforward decision-making processes. In a clear and accessible style, the book takes you through all the key stages involved in strategic planning, with online video presentations to accompany key tools including a 45-minute video to guide you through the trickiest part of the process – running a successful strategic workshop. This fully revised third edition shows you how to: think like a strategist analyse your current situation identify possibilities and options run a strategic retreat select which options will lead you to the greatest possible success crisply define your mission, vision, values and measures develop an action plan turn that plan into implementation steps communicate your plan to different audiences Whether you are a manager, senior executive, student or entrepreneur,The Strategic Planning Workbook will become your indispensable guide and reference tool. About the Author Neville Lake  has had a long and successful business career, during which he has worked for some of the world’s top consulting firms. A Registered Psychologist, Neville has been a business and strategic consultant for over 25 years, has visited over 100 world best-practice organizations and has consulted to over 150 businesses. He specializes in facilitating strategic off-sites for senior management teams and helping organizations to develop and implement powerful and practical strategic plans.