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The Yes Book, by Clive Rich, is a book that discusses the art of better negotiation. Summary of the Book The best deal-maker in the business himself will help you discover the secrets of successful negotiation. The Yes Book will help you get what you always wanted from your deals, by reducing the pressure, if you had felt any until now. Clive explains that the three aspects that are important for any negotiation are attitude, behaviour and process. He will also help you create, shape, and close deals. The book serves as a reliable guide on the art of negotiation both inside and outside the office. About Clive Rich Clive Rich is an international deal-maker, media lawyer, and trouble-shooter. He has played a decisive role in negotiating and brokering over 10 billion worth of international deals for a broad range of clients in various fields, including Apple, Sony, the BBC and also, Simon Cowell.