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This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.Also available:Beyond the Symbol: Thoughts on a Broader Visual Language ISBN 9781864706673 One Hundred Thoughts About Corporate and Brand ISBN 9781864706659Recognise Me ISBN 9781864706642