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In behavioral economy view, businessmen may apply this theory to predict consumer individual behavior whether what economy factor may influence him/her consumption behavioral change from himself/herself economic time and economic psychological both factor. In my this book, I shall attempt to apply behavioral economy theory to explain whether what consumer economic time means as well as how consumer economic time which can influence his/her consumption behavioral changes. Whether can apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion in consumption market. I write this book aims to explain whether behavioral economy methods can be attempted to solve how to raise productivities challenge in organizational situations as well as how to predict consumption behaviors challenges.