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About Roli Kumkum: kumkuma is a sacred red powder which has a special significance in any Religious puja. Roli’s red color symbolises auspiciousness, enthusiasm, euphoria and courage. Applying it on the forehead as Tika or Tilak brings happiness and peace to mind. Kumkum or Roli is the Indian name of "vermilion". It is mixed with water to make a paste which is used to make a mark on either the forehead of the deity or other Sadhana articles (Yantra, Gutika, etc.). It is considered auspicious and represents the tradition of India. About Tota Kumkum/Roli Tota laal Roli for Puja is a 100% Made in India, high quality product from Tota group which can be used for all sacred occassions. Tota Original Kukum is made from 100% Pure Haldi, it is non-allergic, safe and do not cause any irritation to skin or hand. Tota Roli helps you to concentrate while praying and makes one feel positive and happy. Tota kunkuma is ecofriendly and do not harm the environment. Occassions to Use TOTA lal Kumkum turmeric Rolli can be used on Holy rituals, Festivals Religious occasions, Worship or Pooja, As Tikka On Rakhi, Rakshabandhan ,as kumkum thilak for women or on any other social markings like Marriages, Birth ceremony, Grahpravesh etc About Tota Brand Tota Brand is a well known name in India for Puja Products, Mandir Holi Colours, Hing or Asafoetida Powder , Party Supplies etc. The Group is more than 50 years old and has ISO Certified Manufacturing Processes . Tota family cares for its customers and Environment.