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In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.Tough Tactics in Tough Times will give you a head start in difficult circumstances. It sets out fifty practical ways to help your business and its financial situation, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximise business from your best customers, maintain an awareness of your products/services, focus promotional activity where it will do the most good and spot opportunities for new business.Tough Tactics in Tough Times will help you to take stock and act now. With a check-list to help you decide on the appropriate action, you will be able to formulate a crash programme of well selected measures that should assist your situation and help you to maintain business success.