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Thisbook focuses on cultural tourism as it develops into the second decade of thenew millennium. It presents recent hospitality and tourism research findingsfrom various sources, including academic researchers and scholars, industryprofessionals, government and quasi-government officials, and other key industrypractitioners. It discusses the latest tourism industry trends and identifies gapsin the research from a pragmatic and applied perspective. It includes specificchapters on innovation in tourism, the virtual visitor, cross-cultural visionsof digital collections, heritage and museum management in the digital era,cultural and digital tourism policy, marketing and governance, social media,emerging technologies and e-tourism and many other topics of contemporarysignificance in global hospitality and tourism. The book is edited incollaboration with the International Association of Cultural and DigitalTourism (IACuDiT) and includes the proceedings of the Second InternationalConference on Cultural and Digital Tourism.