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In the 21st century, Tourism is a multi-faceted Industry. It involves movement to and stays at tourist destinations outside the normal Place of residence. Man has been a traveller since early times. The Navigations/ Excursions made by travellers help to discover the new places around the Globe. So, Travel in early times is synonymous with the Modern Tourism. It is a diverse nature of the Tourism industry, which includes accommodation, hospitality, recreation and entertainment, various events, food and beverage services, transportation, travel services, shopping stalls / shopping by the Tourists.The book provide sufficient information for the students on the basic conceptual aspects of Marketing, understanding the customer in Tourism Market, about the Tourism Marketing Mix , Marketing of Tourism related allied organisations / sectors such as Airlines Marketing, Travel Agency Marketing, Marketing of Hotels & Resorts, Marketing of Theme parks etc. and how to develop the Marketing Skills for selling the Tourism Products & Services to the tourists, sample case studies , Pictures and branded slogans of tourism-States, Nations & selected glossary of Tourism Marketing. This book will provide the considerable information on the Tourism Marketing phenomena for the both faculty, scholars and students.