3 Review(s)

Sunetra Roday, Archana Biwal and Vandana Joshi’s Tourism Operations and Management, published by Oxford University Press, is specially designed for the undergraduate degree/diploma students of hotel management and tourism studies. The book explores the core concepts of tourism and explains them through several industry-related examples, illustrations, tables, and photographs. Starting with an introduction to the travel and tourism industry, the book goes on to discuss various types of tourism; tourism infrastructure like accommodation, food and beverage, telecommunications; tourist transport (air, road, rail, and water); and Indian and international tourism organizations. It also explains how to set up travel agencies, manage tour operations and their part in the tourism industry. Important topics like tourism product; tourism marketing; customer service skills; economic, environmental, socio-cultural and political impacts of tourism; and planning, managing and developing a tourist attraction are discussed in detail. The emerging trends in tourism such as GDS, e-ticketing, web marketing are discussed at length. Chapters on travel formalities and regulations; airline geography; and itinerary planning enhance the readers’ understanding of the practical operational facets and make the book useful for practitioners as well. About Oxford University Press Oxford University Press is a renowned publishing house that develops and publishes high-quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was locally published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives, and Common Mistakes at IELTS Advanced …and How to Avoid Them.