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About the Author Laura Fitton is the Inbound Marketing Evangelist for HubSpot. Michael E. Gruen assists startup com??panies by using cutting-edge technologies. Leslie Poston is founder of Uptown Uncorked, a social media marketing firm. Table of Contents • Introduction • About This Book • New for Pocket Edition • Foolish Assumptions • Icons Used in This Book Chapter 1: Hello, Twitter World • Figuring Out This Twitter Thing • Signing Up • Picking a Name • Finding Contacts • Using useful people-finding tools • Searching by using Twitter Search • Inviting Contacts • Tweeting Like a Pro • Saying Hello! Your First Tweets Chapter 2: Getting Your Tweet Wet • Finding People to Follow • Look who's talking • Searching for people • Using the Search Box • Inviting people personally, through Twitter • Checking out Twitter Lists • Following back • Following People • Replying to Tweets • Retweeting • Retweeting the old-fashioned way • Commentary on the retweet • Twitter Directories • Understanding Twitter Protocol • Deciphering language and abbreviations • Engaging others on Twitter • Tweeting frequency • Creating Lists • Following lists • Using geo location • Erasing your tracks • Deciphering Twitter SMS Commands • Sending a direct message • Sending a follow message • Sending an reply • Using On/Off commands • Making a tweet a favorite • Seeing stats • Using the Get command • Seeing profiles with Who is • Using Leave • Using On/Off username • Using Quit and Stop • Codes may come, and codes may go Chapter 3: Flying Around the Interface • Starting Out on the Home Screen • The sidebar • The Tweet box • The Twitter stream • Tweeting to One Specific Person: Replies • Sending Private Notes via Direct Messaging • Playing (Twitter) Favorites • Seeing Who You Follow • Who's Following Who? • Reviewing Your Tweets • You've Been Listed 84 • The User Multi-Face: Interacting with Twitter Every Which Way • Text messages (SMS delivery) • Desktop clients • Echofon • Widgets and gadgets • Preview: Anywhere Chapter 4: Twitter Minus Twitter.com • Tweeting with Your Cellphone • Via text messaging • Via smartphones or PDAs • Location! Location! Location! • Using Twitter through Your E-Mail • Swimming Your Stream with RSS Feeds • Grabbing RSS feeds • Sending RSS feeds back to Twitter Chapter 5: Establishing Your Twitter Voice • Business or Pleasure? • Your business on Twitter • You as you on Twitter • Mixing business with pleasure • Identifying Your Audience • Viewing your network • Diversifying your network • Targeting specific networks • Measuring influence • Understanding your extended network • Keeping Your Tweets Authentic • Joining the conversation • Sharing links • Image is everything • Being genuine • Evangelizing your causes • Keeping Twitter Personal but Not Too Personal • Protecting personal details • Maximizing privacy and safety Chapter 6: Ten Useful Twitter-Based Services • Breaking News • Stock Twits • Tweecious: Use Delicious to Organize the Links You Tweet • Tweet works • Exec Tweets • Tweet Grid • Link Bunch • Tweetree • Twitter Grader • BLIP.fm