3 Review(s)

Supply Chain Management: A Balanced Approach (3rd Edition) by Wisner, Tan, and Leong, published by Cengage, offers a comprehensive and practical guide to understanding modern supply chain management (SCM) practices. This book provides a balanced perspective, integrating both strategic and operational aspects of supply chains. It is ideal for students, professionals, and business leaders looking to enhance their knowledge of global supply chain strategies, logistics, procurement, and inventory management.Key Features:? Covers core concepts of supply chain management, including logistics, procurement, production, and distribution.? Emphasizes both traditional and modern SCM strategies, including lean management, sustainability, and digital transformation.? Real-world case studies and industry examples to illustrate key supply chain challenges and solutions.? Focus on technology-driven supply chains, including AI, blockchain, and automation.? Suitable for MBA students, supply chain professionals, and business strategists.