3 Review(s)

1. Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects, 2. Advertising : Types and Media, 3. Advertising Process (Media Planning and Scheduling and Advertising Budget, 4. Appeals in Advertising, 5. Preparation of Advertising Copy, 6. Evaluation of Effectiveness of Advertisement, 7. Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising