3 Review(s)

Visual Design: A Digital Approach provides new insights and hands-on tutorials using the latest technology, including Adobe Illustrator and Photoshop . The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop. Key Features Teaches the fundamentals of classic design and explains how to use the computer to apply these principles. Includes practical tutorials using Adobe Illustrator and Photoshop to create lines and shapes, balance, composition, abstractions, type combinations, color composition, mixing colors, color palettes, CMYK & RGB, photo collages, tactile textures, digital collages, and more. Establishes a tie between humanist art ideals and the precise production qualities of the computer. Provides practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architecture, etc.). Teaches how to observe and design all forms of two-dimensional visual expression. Includes a CD-ROM (Win/Mac) with all the files necessary to complete the tutorials in the book, along with demos of Photoshop and Illustrator and colored figures. Table Of Contents 1. Design Elements. 2. Principles of Design. 3. Introduction to Content and Form: Problem Solving and Digital Process. 4 .Design Project 1 (Part 1) Abstraction through Simplification. 5 .Design Project 1 (Part 2) Abstraction through Repetition. 6 .Design Project 1 (Part 3) Abstraction using Line and Shape. 7 .Design Project 1 (Part 4) Abstraction using Type Combination. 8 .Design Project 2: Figure Abstraction and Nonobjective Shape. 9 .Design Project 3: Value 10. Project 4: Color and Color Theory. 11 .Design Project 5: Typeface Design. 12 .Design Project 6: Digital Montage/Collage. Appendix: About the CD-ROM. Index