3 Review(s)

Whatever You Think, Think The Opposite is a path-breaking book by Paul Arden that encourages its readers to be bold and take risks that they have never considered taking before, as taking risks is the only way for them to realize their full potential. Summary Of The Book Whatever You Think, Think The Opposite is a book meant for those who are always wary of taking any kind of risk in their lives, and especially in their careers. The author speaks to the readers at length about the importance of taking risks in everything, even in their career, as he believes that travelling the straight path can very well be the most dangerous thing to do. This book has been extremely useful to those who are not familiar with the art of risk-taking in their careers and in other areas of life as well. The book provides the readers with intriguing quotes regarding this topic, from many philosophers and experts in various fields. The author has also provided photographs and anecdotes pertaining to this theme. Whatever You Think, Think The Opposite helps its readers change their way of thinking, and compels them to take some radical decisions in their career. The author promises his readers that this way of thinking and working will help them achieve the kind of success that they would have never imagined possible before. The book is definitely worth a read. About Paul Arden The author of this book, Paul Arden, was also the creative director for Saatchi and Saatchi. Apart from this book, Arden has published two other books, It’s Not How Good You Are, It’s How Good You Want To Be, and God Explained In A Taxi Ride. Arden was born on the 7th of April, 1940, and he wrote mostly on advertising and motivation. He joined Saatchi & Saatchi in the year 1987, serving as the executive creative director for 14 years, dealing with accounts for companies such as Nivea, Toyota, Anchor Butter, British, and others. Although he stopped working for the organization in the year 1992, he served as their key adviser till 1995. He passed away on the 2nd of April, 2008, as a result of suffering from a heart attack.